Nike Valentines Day  Campaign Concept

This project was a Valentine's Day campaign for Nike. I designed a custom Nike iD swatch for select customizable shoes during the month of February. The shoes would come in a custom red Valentine's shoe box with the pattern incorporated into the white swoosh on the box lid as well as the pattern being overlaid on the tissue paper.

There would also be wallpapers available to download during the promotional period, for both computer and mobile devices. The Nike website would also offer E-Valentine's Cards that you could send digitally or print and mail to your loved ones. Each custom shoe purchase would also come with a sticker of the purchased shoe inside the box.